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Get startedApprentice in Wonderland
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Learn moreFrom the editor in chief of Variety and author of the New York Times bestseller Ladies Who Punch, the never-fully-told, behind-the-scenes story of Donald Trump and The Apprentice, the long-running reality series that catapulted him to the White House.
Here for the first time is the definitive untold story of Donald Trump’s years as a reality TV star. Trump himself admits he might not have been president without The Apprentice. Now, just as he uncovered the chaos inside the daytime favorite The View in his bestselling Ladies Who Punch, Ramin Setoodeh chronicles Trump’s dramatic tenure as New York’s ultimate boss in the boardroom, a mirage created by Survivor producer Mark Burnett and NBC boss Jeff Zucker. With unprecedented access, including hours of interviews with Trump, his boardroom advisers George Ross and Carolyn Kepcher, Eric Trump, and some of the most memorable contestants, and writing with flair and authority, Setoodeh shares all the untold tales from this legendary show that has left its mark on popular culture, shaped the legend of its star, and ultimately changed American history.
Ramin Setoodeh is Variety's co-editor in chief and the author of the New York Times bestselling book Ladies Who Punch: The Explosive Inside Story of ""The View."" In 2018, Setoodeh was named entertainment journalist of the year by the Los Angeles Press Club. He previously worked as a senior writer for Newsweek and the Daily Beast. He lives in New York.