Start gifting
Libro.fm for Business
Start a membership, get two free audiobooks
Almost ready!
In order to save audiobooks to your Wish List you must be signed in to your account.
Log in Create account
Limited-time offer
Get two free audiobooks!
Now’s a great time to shop indie. When you start a new one credit per month membership supporting local bookstores with promo code SWITCH, we’ll give you two bonus audiobook credits at sign-up.
Sign up today
Gift audiobook credit bundles
You pick the number of credits, your recipient picks the audiobooks, and your local bookstore is supported by your purchase.
Start giftingCORE
This audiobook uses AI narration.
We’re taking steps to make sure AI narration is transparent.
Learn moreAt the core of the world's most admired businesses lies a powerful Single Organizing Idea. These organizations deliver sustainable economic and social benefit; they unite people, attract investment, inspire innovation, pioneer new efficiencies, and enjoy positive reputation.
Such businesses are admired but they remain a rare breed.
Though the tides of change are engaging the minds of business leaders, most are still trapped behind their brands and an approach to corporate social responsibility that is out of step with a connected society that increasingly questions 'who' these businesses really are and what drives their purpose.
This book is about how businesses can adopt a Single Organizing Idea and, more importantly, why they have to. Drawing on stories and case studies, and with reference to the UN's Sustainable Development Goals, its no-nonsense approach sets aside the ideals to confront the realities of business reform. It demonstrates the power and potential that a Single Organizing Idea can bring to any business prepared to take its head out of the sand and proactively respond to today's challenges.
Neil Gaught was born in Hertfordshire in the UK in 1963. Following a short spell in the British Army and an even shorter one in the French Foreign Legion he completed his education at the London College of Printing where he gained a BA(Hons) in Graphic Design. A year after graduating he founded his first business, a London-based design consultancy. Having successfully run the business for ten years he sold it to a marketing company before joining WPP's largest global brand consultancy, Enterprise IG. There he took a leading role on a variety of high profile branding projects for Merrill Lynch, DeBeers, Andersen, Scottish Power, BG Group and Standard Chartered Bank, among others. In 2003 Neil and his young family moved to New Zealand for the adventure. Following three years with the country's leading agency DesignWorks, Neil re-established his independent consultancy status. Since then he has advised a wide variety of organizations, ranging from international NGOs and energy, manufacturing and infrastructure corporates to tech start-ups, global faith based organizations and government institutions across Asia Pacific, Europe, Africa and the USA.
Born and raised in Southampton, England, Shaun Grindell is an accomplished actor who trained at the Calland School of Speech and Drama and the Lee Strasberg Actors Institute in London. As an audiobook narrator, he has narrated many titles in different genres. Among his most notable works are the Hamish Macbeth mysteries by M. C. Beaton. Shaun also garnered an AudioFile Earphones Award for his reading of The Roving Party by Rohan Wilson.